Daniel Pink is an american author that writes books about “the changing world of work”. (www.danielpink.com)

In this speach, Daniel Pink talks about a common misconception about motivtion in the work world.

Motivational Psychology distinguishes two kinds of Motivators: Extrinsic and intrinsic motivators.

Daniel Pink explains why it’s unprofitable to use extrinsic motivators(rewards, punishment) for tasks, that require creativity and innovative thinking.