Motivation and Emotion
Daniel Pink is an american author that writes books about “the changing world of work”. (www.danielpink.com)
In this speach, Daniel Pink talks about a common misconception about motivtion in the work world.
Motivational Psychology distinguishes two kinds of Motivators: Extrinsic and intrinsic motivators.
Daniel Pink explains why it’s unprofitable to use extrinsic motivators(rewards, punishment) for tasks, that require creativity and innovative thinking.
Psychology in Advertising